![]() ![]() NPR's Christina Cala and Noah Caldwell were there in Austin to try to find an answer. ![]() And that question of what it means to be an independent musician is pretty complicated. LLOYD BLACK: You basically backing yourself financially, getting your movement started from zero, basically.īROOKE: I think that somebody can be an independent artist and be with a label.īLACK: No, not really - kind of defeats the whole purpose.ĬHANG: The voices there were from the South by Southwest music festival. ![]() JOHNATHAN WAITS: Someone who's kind of grassroots, kind of does their own social networking. RACHEL: I think of an artist that's constantly innovating and pushing the boundaries. But what exactly does it mean to be independent? Independent artists now make up nearly 40 percent of the global music industry - the highest share of the market since the early 1990s. ![]()
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